Wisconsin Forward Award Program

The Wisconsin Forward Award (WFA) program, established in 1997, promotes continuous improvement and performance excellence. It provides organizations with a structured path to enhance business practices, ensuring their long-term success and contributing to Wisconsin’s economic vitality.
Organizations participating in WFA commit to high standards of excellence. Whether they are just beginning their journey or have established mature quality management systems aligned with the Baldrige Criteria, they set themselves apart as leaders in their industries.

Assessment and Award Requirements 

Review the award levels outlined below and select the option that best aligns with your organization’s readiness and goals. Submitting an Intent to Apply is a simple first step that signals your interest, helps you plan effectively, and opens the door to guidance and support throughout the process.

 

Level 1

Level 2

Level 3

Criteria Response

Organizational Profile (2 general topics, approximately 35 questions plus supplemental results); 

Organizational Profile plus

Basic and Overall Level questions (19 general Item topics, approximately 90 questions); click here to download the Excellence Builder and answer all questions in the Profile plus bold questions in each Category

Organizational Profile plus

Basic, Overall and

Multiple Level questions (19 general topics, approximately 270 questions); Click to download a copy of the Business/Nonprofit, Healthcare, or Education Baldrige Criteria* and answer all questions

*Applicants interested in using the 2026 Baldrige Award Criteria should contact WCPE

Application Length

7 – 10 pages

25 pages plus OP

50 pages plus OP 

Site Visit

No site visit Improvement Planning session included

1-day site visit

2–3-day site visit

Feedback

Summary of findings (“Highlights and Considerations”)

No scoring

Strengths and OFIs at Overall Level
Rating/Scoring

Strengths and OFIs at Multiple Level

Rating/Scoring

Recognition Eligibility

Commitment

Distinction, Achievement, or Commitment

Excellence, Distinction, Achievement, or Commitment

Investment

$750 for members, $1400 for nonmembers.

0-249 employees:
$2500 / $5000

249 -499 employees: $3500/$6000

Over 500 employees

$5000/$8,000

0-249 employees:

$4500/$9000

249 -499 employees: $7500/$15,000

Over 500 employees

$9500/$18,000

plus site visit expenses

Application Forms

Download the Level 1 forms and application

Level 2 Intent to Apply Form
Level 3 Intent to Apply Form

Application Deadlines

No deadline – applications can be submitted at any time!

Intent to Apply opens April 1, 2026
Intent to Apply deadline: May 15, 2026

Application deadline: July 31, 2026

Please contact WCPE for invoicing, ACH payments, or other payment options.

Recognition Levels

Commitment

Given to organizations who are making a commitment to organizational alignment and improvement.

Achievement

  • Awarded to organizations demonstrating progress in implementing quality and performance management systems.
  • Evaluations include a virtual site visit and interactive feedback session.

Distinction

  • Given to organizations with well-established performance management systems and measurable improvements in process effectiveness.
  • Evaluations include a virtual site visit and interactive feedback session.

Excellence

  • The highest honor, awarded to organizations demonstrating superior management excellence and business results.
  • Includes virtual and on-location site visits to verify and clarify application details.
  • Organizations achieving this level may apply for the national Baldrige Performance Excellence Program.

Why Participate?